Business Finance Awards: Branding and event collateral

Freelance Art Direction (2015)

The Business Finance Awards is the leading Awards for UK Finance Directors and CFOs, their teams, and their suppliers. The awards recognise individuals, teams and businesses that have demonstrated success and innovation over the last 12 months.

Striking a balance between 'glittery' and 'professional' can be a tricky affair and avoiding cliches such as glasses of champagne and fireworks is a must, so for this project I elected to use cool, bold blues with solid blocks of type. Elements lifted from the central abstract image were used throughout to create a cohesive identity for the event.